URAMADO AR, the Awakening of the Tanukis

About

Discover Uramado AR, The Awakening of the Tanukis, an immersive and participatory augmented reality experience created by French artist Julie Stephen Chheng. Designed as a scavenger hunt, Uramado AR, The Awakening of the Tanukis invites us to explore our differences in a playful way, through a narrative in which reality and imagination intertwine. The journey tells the story of the Tanukis, nature spirits awakening in the city. Scattered throughout the Institut français and hidden to varying degrees, the Tanukis invite participants to download the free Uramado AR app and embark on their scavenger hunt. As participants discover the Tanukis, the creatures come to life, express their surprise, and ask questions of the viewer. At the end of the experience, participants discover which Totem Animal they are, based on their answers! By bringing her colorful illustrations to life through augmented reality, Julie Stephen Chheng transforms the smartphone into a magical lens through which to view the real world, closely intertwining the physical spaces where the illustrations are placed with the virtual universe they reveal. Inspired by Japanese mythology, the world of Uramado also draws on shamanic culture and various personality tests.